About
We create brands and experiences that cut through the noise, promote style and, above all, endure.
We create brands and experiences that cut through the noise, promote style and, above all, endure.
Freshly Baked is an independent creative agency with studios in Tokyo and New York. We specialize in Strategy, Design, Digital Solutions, and Brand Development, guided by a singular vision: to craft impactful brands and experiences that break through the noise, champion creativity, and stand the test of time. By focusing on the essential and eliminating the unnecessary, we create cohesive, enduring brand identities and experiences that not only captivate but also drive growth.
Freshly Baked is an independent creative agency with studios in Tokyo and New York. We specialize in Strategy, Design, Digital Solutions, and Brand Development, guided by a singular vision: to craft impactful brands and experiences that break through the noise, champion creativity, and stand the test of time. By focusing on the essential and eliminating the unnecessary, we create cohesive, enduring brand identities and experiences that not only captivate but also drive growth.
Our full-service methodology ensures consistency and quality at every stage of the creative process. From ideation to execution, we maintain complete control, ensuring your brand’s vision is flawlessly delivered and its equity preserved. Our approach combines strategic insight with a design-first philosophy.
At Freshly Baked, we live by values of collaboration, passion, curiosity, and a commitment to excellence. We believe the best outcomes arise from trusted partnerships, bold imagination, and an environment where creativity flourishes. This ethos is what drives our work and creates results that resonate—better by design.
Our full-service methodology ensures consistency and quality at every stage of the creative process. From ideation to execution, we maintain complete control, ensuring your brand’s vision is flawlessly delivered and its equity preserved. Our approach combines strategic insight with a design-first philosophy.
At Freshly Baked, we live by values of collaboration, passion, curiosity, and a commitment to excellence. We believe the best outcomes arise from trusted partnerships, bold imagination, and an environment where creativity flourishes. This ethos is what drives our work and creates results that resonate—better by design.
Core
What we do
Redefining design through integrated solutions.
Redefining design through integrated solutions.
At Freshly Baked, we approach design and branding as a unified process. We recognize that a successful brand isn't just crafted; it's implemented seamlessly across every touchpoint. That’s why we bring together a team of multidisciplinary experts who collaborate from concept to execution, ensuring alignment between strategy, design, and delivery.Our holistic methodology eliminates the disconnects often found in traditional workflows. By merging creativity with precision, we ensure that every element—whether visual, digital, or experiential—embodies your brand’s vision and purpose.
At Freshly Baked, we approach design and branding as a unified process. We recognize that a successful brand isn't just crafted; it's implemented seamlessly across every touchpoint. That’s why we bring together a team of multidisciplinary experts who collaborate from concept to execution, ensuring alignment between strategy, design, and delivery.Our holistic methodology eliminates the disconnects often found in traditional workflows. By merging creativity with precision, we ensure that every element—whether visual, digital, or experiential—embodies your brand’s vision and purpose.
How we do it
Collaboration as the cornerstone of success.
Collaboration as the cornerstone of success.
At Freshly Baked, we prioritize partnership over the traditional client-agency dynamic. We integrate seamlessly with your team, working together to bring your vision to life. By immersing ourselves in your business, we uncover the values, ambitions, and audience that define your brand. Through open dialogue and close collaboration, we cultivate trust, transparency, and a shared sense of purpose—key ingredients for every successful project.
At Freshly Baked, we prioritize partnership over the traditional client-agency dynamic. We integrate seamlessly with your team, working together to bring your vision to life. By immersing ourselves in your business, we uncover the values, ambitions, and audience that define your brand. Through open dialogue and close collaboration, we cultivate trust, transparency, and a shared sense of purpose—key ingredients for every successful project.
Why we do it
Creating brands that inspire and transform.
Creating brands that inspire and transform.
Our mission is to craft brands and experiences that inspire, resonate, and drive meaningful change. At Freshly Baked, we believe design is a powerful tool to elevate businesses and enrich society. Each project is an opportunity to leave a lasting impact—sparking innovation, fostering growth, and shaping a brighter, bolder future.
Our mission is to craft brands and experiences that inspire, resonate, and drive meaningful change. At Freshly Baked, we believe design is a powerful tool to elevate businesses and enrich society. Each project is an opportunity to leave a lasting impact—sparking innovation, fostering growth, and shaping a brighter, bolder future.
Offering
For all industries, formats and channels, we offer a whole rangecreative service, from insights and strategy to clear design concepts.
Discovering
We take the time to understand you and your business. By listening and immersing ourselves in your world, we turn research and data into powerful insights and actionable solutions:
We take the time to understand you and your business. By listening and immersing ourselves in your world, we turn research and data into powerful insights and actionable solutions:
Market Research
Strategic Insights
Brand Audits
Experience Mapping
Customer Journey Evaluation
Forecasting Trends
Opportunity Identification
Competitive Analysis
Market Research
Strategic Insights
Brand Audits
Experience Mapping
Customer Journey Evaluation
Forecasting Trends
Opportunity Identification
Competitive Analysis
Strategizing
Through a collaborative approach, we develop tailored brand strategies and experiences that connect with your audience across all touchpoints:
Through a collaborative approach, we develop tailored brand strategies and experiences that connect with your audience across all touchpoints:
Brand Strategy
Product Architecture
Service Architecture
Brand Messaging
Voice
Naming
Identity Creation
Ideation
Design Thinking
Brand Blueprints
Frameworks
Experience Design
Service Design
Customer Innovation Tools
Brand Strategy
Product Architecture
Service Architecture
Brand Messaging
Voice
Naming
Identity Creation
Ideation
Design Thinking
Brand Blueprints
Frameworks
Experience Design
Service Design
Customer Innovation Tools
Creating
We bring your brand to life through visually captivating and functional designs. From digital experiences to physical touchpoints, we ensure every element communicates your message clearly and effectively:
We bring your brand to life through visually captivating and functional designs. From digital experiences to physical touchpoints, we ensure every element communicates your message clearly and effectively:
Visual Identity
Graphic Design
Packaging
Product design
UX/UI design
Art Direction
Photography
Environmental design
Motion & Sound design
Visual Identity
Graphic Design
Packaging
Product design
UX/UI design
Art Direction
Photography
Environmental design
Motion & Sound design
Team members
Team members
6
Working since
Working since
2049
Shipped projects
Shipped projects
128
Services
Strategy
Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy
Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.
Branding
Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Digital
Design System User Experience User Interface App Design Website Design Development
In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.
Content
Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Communication
Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Strategy
Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy
Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.
Branding
Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Digital
Design System User Experience User Interface App Design Website Design Development
In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.
Content
Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Communication
Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Strategy
Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy
Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.
Branding
Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Digital
Design System User Experience User Interface App Design Website Design Development
In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.
Content
Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Communication
Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films
Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.
Story and crevv
Freshly Baked was founded in 2049 by creative visionaries with a shared mission: to blend strategy and design to build brands that stand out with purpose and precision. Our goal has always been simple—to simplify the complex, ignite innovation, and leave a lasting impression.
Over the years, we’ve partnered with a diverse range of clients—from global leaders to visionary startups—helping them solve challenges, seize opportunities, and drive growth. Our work spans industries and markets, but our focus remains constant: creating brands that cut through the noise and make a difference.
Freshly Baked was founded in 2049 by creative visionaries with a shared mission: to blend strategy and design to build brands that stand out with purpose and precision. Our goal has always been simple—to simplify the complex, ignite innovation, and leave a lasting impression.
Over the years, we’ve partnered with a diverse range of clients—from global leaders to visionary startups—helping them solve challenges, seize opportunities, and drive growth. Our work spans industries and markets, but our focus remains constant: creating brands that cut through the noise and make a difference.
Today, Freshly Baked is known for crafting brands built on clarity and bold creativity. Our designs don’t just last; they push businesses forward with vision and conviction.
We are a small, dedicated team of strategists, designers, and innovators who work closely together, ensuring every project reflects our values and expertise. With a shared passion for design, we continue to build brands that inspire and endure.
Today, Freshly Baked is known for crafting brands built on clarity and bold creativity. Our designs don’t just last; they push businesses forward with vision and conviction.
We are a small, dedicated team of strategists, designers, and innovators who work closely together, ensuring every project reflects our values and expertise. With a shared passion for design, we continue to build brands that inspire and endure.
Beth Johanssen
CEO & Founder
Beth Johanssen
CEO & Founder
Beth Johanssen
CEO & Founder
Rich Purnell
Co-CEO & Founder
Rich Purnell
Co-CEO & Founder
Rich Purnell
Co-CEO & Founder
Mindy Park
Partner&CDO
Mindy Park
Partner&CDO
Mindy Park
Partner&CDO
Vincent Kapoor
Design Director
Vincent Kapoor
Design Director
Vincent Kapoor
Design Director
Melissa Lewis
Lead Strategist
Melissa Lewis
Lead Strategist
Melissa Lewis
Lead Strategist
Beth Johanssen
Senior Designer
Beth Johanssen
Senior Designer
Beth Johanssen
Senior Designer
Top Clients
From cutting-edge design and hospitality ventures to cultural movements and impactful campaigns, we’ve had the privilege of working with trailblazers, industry leaders, and emerging businesses across diverse sectors.
From cutting-edge design and hospitality ventures to cultural movements and impactful campaigns, we’ve had the privilege of working with trailblazers, industry leaders, and emerging businesses across diverse sectors.
Tarscase
Mine Work
OPJE
Arura
Old Yo
Hamilton
Theo
Monaco
Dance Church
Vertexion
Walker Art Center
Seattle Theatre
Nordex
Vi Magazine
Tarscase
Mine Work
OPJE
Arura
Old Yo
Hamilton
Theo
Monaco
Dance Church
Vertexion
Walker Art Center
Seattle Theatre
Nordex
Vi Magazine
Tarscase
Mine Work
OPJE
Arura
Old Yo
Hamilton
Theo
Monaco
Dance Church
Vertexion
Walker Art Center
Seattle Theatre
Nordex
Vi Magazine
Awards and Recognition
While recognition is never our primary goal, it serves as a testament to the success of our collaborations and the impact of a well-executed process. We are proud to see our work honored and celebrated.
While recognition is never our primary goal, it serves as a testament to the success of our collaborations and the impact of a well-executed process. We are proud to see our work honored and celebrated.
We're numerous,
yet, we operate
as a unified
being.
Join the team
We're continually on the hunt for outstanding skills. Should you possess a genuine love for innovation and artistry, we would be thrilled to collaborate with you. Please submit resumes and/or portfolios on our email.
We're continually on the hunt for outstanding skills. Should you possess a genuine love for innovation and artistry, we would be thrilled to collaborate with you. Please submit resumes and/or portfolios on our email.
Technical Lead (Technology Dept.)
Full-time
,
New York
A role for a Technical Lead to drive the development and execution of technology solutions. This position involves overseeing technical projects, mentoring team members, and ensuring high-quality outcomes in a fast-paced environment.
Technical Lead (Technology Dept.)
Full-time
,
New York
A role for a Technical Lead to drive the development and execution of technology solutions. This position involves overseeing technical projects, mentoring team members, and ensuring high-quality outcomes in a fast-paced environment.
Technical Lead (Technology Dept.)
Full-time
,
New York
A role for a Technical Lead to drive the development and execution of technology solutions. This position involves overseeing technical projects, mentoring team members, and ensuring high-quality outcomes in a fast-paced environment.
3D Artist (Design Dept.)
Part-time
,
Tokyo
A role for a 3D Artist to work on live projects and interiors, creating high-quality visualizations for events, stage shows, and designed spaces. The position focuses on delivering stunning visuals that combine functionality with aesthetic excellence.
3D Artist (Design Dept.)
Part-time
,
Tokyo
A role for a 3D Artist to work on live projects and interiors, creating high-quality visualizations for events, stage shows, and designed spaces. The position focuses on delivering stunning visuals that combine functionality with aesthetic excellence.
3D Artist (Design Dept.)
Part-time
,
Tokyo
A role for a 3D Artist to work on live projects and interiors, creating high-quality visualizations for events, stage shows, and designed spaces. The position focuses on delivering stunning visuals that combine functionality with aesthetic excellence.
Strategy Lead (Strategy Dept.)
Remote
,
Worldwide
A role for a Strategy Lead to define and guide creative strategies across projects. The position focuses on aligning business goals with innovative solutions while collaborating with internal teams and stakeholders.
Strategy Lead (Strategy Dept.)
Remote
,
Worldwide
A role for a Strategy Lead to define and guide creative strategies across projects. The position focuses on aligning business goals with innovative solutions while collaborating with internal teams and stakeholders.
Strategy Lead (Strategy Dept.)
Remote
,
Worldwide
A role for a Strategy Lead to define and guide creative strategies across projects. The position focuses on aligning business goals with innovative solutions while collaborating with internal teams and stakeholders.
Agency News
The latest updates on agency life, our client projects, recent achievements, and exciting new developments.
The latest updates on agency life, our client projects, recent achievements, and exciting new developments.
