Cut through the noise with proven SEO tactics tailored for the healthcare space
To thrive, medical practices, healthcare organisations, and digital health platforms need SEO strategies beyond keyword targeting and site speed.
For other professional categories, check out our SEO guides for FinTech and finance.
Here's what we recommend.
1. Medical E-A-T (Expertise, Authoritativeness, Trustworthiness)
For medical websites, establishing authority is critical. Google is focused on serving the best content to consumers, and in the medical industry, it's super important to demonstrate expertise to rank. The three critical signals are showcasing medical accreditations, partnering with experts and healthcare professionals, and backing up all claims with credible medical and scientific sources. Think evidence-based examples—these build both trust and authority.
2. Create a hub of medical resources
Build a go-to destination on your site that houses all your references, studies, and scientific results. This resource hub should be clearly structured, internally linked, and regularly updated. Consolidating proven references and medical research will elevate your website, becoming a more trusted source with a higher likelihood of securing backlinks directly to your hub. Don't forget about internal linking, which allows you to share authority across your site.
This is especially effective for medical SEO, but it also offers great opportunities for other industries like luxury hotels or even trades such as roofing.
3. Local SEO for Healthcare Providers
If you're a medical provider with a local customer base, building a strong presence in that area is essential. Start with the basics and ensure your Google My Business profile is fully optimised with accurate business information. Local citations and backlinks also help strengthen your authority. Ranking for local terms should be easier than for broader, generic keywords, targeting specific phrases like "best dentist in [city name]" or "top chiropractor near me" and actively collecting reviews to add to your site.
4. Content Strategy for Medical SEO
Prioritise producing premium content above and beyond volume. Whether creating guides or insights, the information must be factual and evidence-based. By including specific references and FAQs, you're more likely to be featured by Google in their "People Also Ask" sections or as snippets, as you answer specific queries with helpful, trustworthy content.
Summary
Work smarter by prioritising E-A-T, creating resource hubs for medical references, optimising your site for local SEO, and producing high-quality, evidence-based content.
More content coming soon! In the meantime, check out our case studies.
