We Grew BSM’s Organic Traffic by 300%
We Grew BSM’s Organic Traffic by 300%
We Grew BSM’s Organic Traffic by 300%
We Grew BSM’s Organic Traffic by 300%
Client
Client
Client
Client
BSM
BSM
BSM
BSM
Industry
Industry
Industry
Industry
Automotive
Automotive
Automotive
Automotive
Service
Service
Service
Service
Programmatic SEO
Programmatic SEO
Programmatic SEO
Programmatic SEO
Content
Content
Content
Content
challenge
challenge
BSM, one of the UK’s most recognisable driving schools, was over-reliant on paid media and struggling to grow organic traffic. The challenge: bring in the right customers, fast - and at scale. While working in-house, our team led BSM’s organic growth strategy, helping rebalance their channel mix, reduce CPA, and drive a significant uplift in organic visibility and bookings.
BSM, one of the UK’s most recognisable driving schools, was over-reliant on paid media and struggling to grow organic traffic. The challenge: bring in the right customers, fast - and at scale. While working in-house, our team led BSM’s organic growth strategy, helping rebalance their channel mix, reduce CPA, and drive a significant uplift in organic visibility and bookings.
BSM, one of the UK’s most recognisable driving schools, was over-reliant on paid media and struggling to grow organic traffic. The challenge: bring in the right customers, fast - and at scale. While working in-house, our team led BSM’s organic growth strategy, helping rebalance their channel mix, reduce CPA, and drive a significant uplift in organic visibility and bookings.
BSM, one of the UK’s most recognisable driving schools, was over-reliant on paid media and struggling to grow organic traffic. The challenge: bring in the right customers, fast - and at scale. While working in-house, our team led BSM’s organic growth strategy, helping rebalance their channel mix, reduce CPA, and drive a significant uplift in organic visibility and bookings.
strategy
strategy
strategy
strategy
Speaking directly to learners, especially those aged 17–24, helped us go beyond generic search terms. We found that most weren’t just looking for a driving school; they were looking for something that fit their college schedules, part-time jobs, or tight budgets. That’s why flexibility, price, pass rates, and local availability consistently came up, not just in search queries but in how they talked about making a decision. We ran two solutions in parallel. First, we focused on quick wins using programmatic SEO and modular content, launching over 500 local pages tailored to these exact needs. At the same time, we focused on deeper technical improvements, demonstrating how a better site structure and scalable content could unlock long-term growth.
Speaking directly to learners, especially those aged 17–24, helped us go beyond generic search terms. We found that most weren’t just looking for a driving school; they were looking for something that fit their college schedules, part-time jobs, or tight budgets. That’s why flexibility, price, pass rates, and local availability consistently came up, not just in search queries but in how they talked about making a decision. We ran two solutions in parallel. First, we focused on quick wins using programmatic SEO and modular content, launching over 500 local pages tailored to these exact needs. At the same time, we focused on deeper technical improvements, demonstrating how a better site structure and scalable content could unlock long-term growth.
Speaking directly to learners, especially those aged 17–24, helped us go beyond generic search terms. We found that most weren’t just looking for a driving school; they were looking for something that fit their college schedules, part-time jobs, or tight budgets. That’s why flexibility, price, pass rates, and local availability consistently came up, not just in search queries but in how they talked about making a decision. We ran two solutions in parallel. First, we focused on quick wins using programmatic SEO and modular content, launching over 500 local pages tailored to these exact needs. At the same time, we focused on deeper technical improvements, demonstrating how a better site structure and scalable content could unlock long-term growth.
Speaking directly to learners, especially those aged 17–24, helped us go beyond generic search terms. We found that most weren’t just looking for a driving school; they were looking for something that fit their college schedules, part-time jobs, or tight budgets. That’s why flexibility, price, pass rates, and local availability consistently came up, not just in search queries but in how they talked about making a decision. We ran two solutions in parallel. First, we focused on quick wins using programmatic SEO and modular content, launching over 500 local pages tailored to these exact needs. At the same time, we focused on deeper technical improvements, demonstrating how a better site structure and scalable content could unlock long-term growth.
The Result
The Result
The Result
The Result
The results? Organic traffic grew by over 300%. BSM ranked in the top 3 for nearly every local search term nationwide, and site performance improved across the board - including faster load times and stronger Core Web Vitals. All driven by smart SEO, scalable content, and technical focus.
The results? Organic traffic grew by over 300%. BSM ranked in the top 3 for nearly every local search term nationwide, and site performance improved across the board - including faster load times and stronger Core Web Vitals. All driven by smart SEO, scalable content, and technical focus.
The results? Organic traffic grew by over 300%. BSM ranked in the top 3 for nearly every local search term nationwide, and site performance improved across the board - including faster load times and stronger Core Web Vitals. All driven by smart SEO, scalable content, and technical focus.
The results? Organic traffic grew by over 300%. BSM ranked in the top 3 for nearly every local search term nationwide, and site performance improved across the board - including faster load times and stronger Core Web Vitals. All driven by smart SEO, scalable content, and technical focus.
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