Limobike Got Featured in the Daily Mail - Here's How We Helped Make It Happen
Limobike Got Featured in the Daily Mail - Here's How We Helped Make It Happen
Limobike Got Featured in the Daily Mail - Here's How We Helped Make It Happen
Limobike Got Featured in the Daily Mail - Here's How We Helped Make It Happen
Client
Client
Client
Client
Limobike
Limobike
Limobike
Limobike
Industry
Industry
Industry
Industry
Automotive
Automotive
Automotive
Automotive
Service
Service
Service
Service
Digital PR
Digital PR
Digital PR
Digital PR
360 Marketing
360 Marketing
360 Marketing
360 Marketing
challenge
challenge
Limobike, a premium motorcycle taxi service and one of London’s best-kept transport secrets, had strong real-world buzz but limited visibility among broader audiences. They wanted to grow bookings and keep momentum with high-value riders without losing the brand’s insider appeal. So, they partnered with Fanclub to help them better understand their audience, sharpen their strategic thinking, and find ways to turn cultural relevance into commercial impact.
Limobike, a premium motorcycle taxi service and one of London’s best-kept transport secrets, had strong real-world buzz but limited visibility among broader audiences. They wanted to grow bookings and keep momentum with high-value riders without losing the brand’s insider appeal. So, they partnered with Fanclub to help them better understand their audience, sharpen their strategic thinking, and find ways to turn cultural relevance into commercial impact.
Limobike, a premium motorcycle taxi service and one of London’s best-kept transport secrets, had strong real-world buzz but limited visibility among broader audiences. They wanted to grow bookings and keep momentum with high-value riders without losing the brand’s insider appeal. So, they partnered with Fanclub to help them better understand their audience, sharpen their strategic thinking, and find ways to turn cultural relevance into commercial impact.
Limobike, a premium motorcycle taxi service and one of London’s best-kept transport secrets, had strong real-world buzz but limited visibility among broader audiences. They wanted to grow bookings and keep momentum with high-value riders without losing the brand’s insider appeal. So, they partnered with Fanclub to help them better understand their audience, sharpen their strategic thinking, and find ways to turn cultural relevance into commercial impact.
strategy
strategy
strategy
strategy
We spoke directly to Limobike’s customer base - busy Londoners who value speed, independence, and standout experiences. What we uncovered was a strong emotional link between the service and a certain lifestyle: fast, premium, and culturally visible. That insight helped sharpen strategic thinking around Limobike’s core audience, validating its natural connection to high-profile riders and celebrity culture. This became a key narrative pillar alongside speed and convenience and helped inform how the brand showed up in culture.
We spoke directly to Limobike’s customer base - busy Londoners who value speed, independence, and standout experiences. What we uncovered was a strong emotional link between the service and a certain lifestyle: fast, premium, and culturally visible. That insight helped sharpen strategic thinking around Limobike’s core audience, validating its natural connection to high-profile riders and celebrity culture. This became a key narrative pillar alongside speed and convenience and helped inform how the brand showed up in culture.
We spoke directly to Limobike’s customer base - busy Londoners who value speed, independence, and standout experiences. What we uncovered was a strong emotional link between the service and a certain lifestyle: fast, premium, and culturally visible. That insight helped sharpen strategic thinking around Limobike’s core audience, validating its natural connection to high-profile riders and celebrity culture. This became a key narrative pillar alongside speed and convenience and helped inform how the brand showed up in culture.
We spoke directly to Limobike’s customer base - busy Londoners who value speed, independence, and standout experiences. What we uncovered was a strong emotional link between the service and a certain lifestyle: fast, premium, and culturally visible. That insight helped sharpen strategic thinking around Limobike’s core audience, validating its natural connection to high-profile riders and celebrity culture. This became a key narrative pillar alongside speed and convenience and helped inform how the brand showed up in culture.
The Result
The Result
The Result
The Result
Shortly after the strategy work, Limobike was featured twice in the Daily Mail - including imagery of high-profile riders - and picked up by several national titles. The coverage reinforced exactly what the audience insight had revealed: Limobike’s appeal wasn’t just about speed, but, lifestyle. Our work helped surface that truth and turn it into a strategic focus - one that connected naturally with the cultural moment.
Shortly after the strategy work, Limobike was featured twice in the Daily Mail - including imagery of high-profile riders - and picked up by several national titles. The coverage reinforced exactly what the audience insight had revealed: Limobike’s appeal wasn’t just about speed, but, lifestyle. Our work helped surface that truth and turn it into a strategic focus - one that connected naturally with the cultural moment.
Shortly after the strategy work, Limobike was featured twice in the Daily Mail - including imagery of high-profile riders - and picked up by several national titles. The coverage reinforced exactly what the audience insight had revealed: Limobike’s appeal wasn’t just about speed, but, lifestyle. Our work helped surface that truth and turn it into a strategic focus - one that connected naturally with the cultural moment.
Shortly after the strategy work, Limobike was featured twice in the Daily Mail - including imagery of high-profile riders - and picked up by several national titles. The coverage reinforced exactly what the audience insight had revealed: Limobike’s appeal wasn’t just about speed, but, lifestyle. Our work helped surface that truth and turn it into a strategic focus - one that connected naturally with the cultural moment.
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